A painting crew’s website built from their own job photos.
The problem
DT Painting & Services is a painting and general construction crew in Malden, MA, doing everything from one-room paint jobs to kitchens, baths, basements and decks. The old WordPress site leaned on theme stock photos and said little about the towns they actually work in.
Most customers search for a job in their own town, like “house painting in Melrose”, and every town has its own building department and permit rules. The new site had to answer those searches honestly, without inventing licenses, warranties or reviews.
What I built
A page for every service in every town
Five service pages, 14 town pages and 70 service-and-town pages, each with that town’s permit and building rules researched from official sources.
Their work, straight off their phones
A filterable gallery of 57 real job photos, including work in progress. The theme’s stock photos were dropped.
An estimate form on nearly every page
Requests go straight to the owner’s inbox, with spam checks built in. Town pages fill in the town and the job for the visitor.
A blog and rankings carried over
11 articles under the owner’s name at the old blog address, old URLs redirected, and structured data for Google and AI search.
What shipped
